A chonga is a woman of Hispanic origin (mostly Cuban), characterized by the utilization of excessive hair gel, usually leaving two strands of hair hanging while the rest is pulled back, especially seen accessorized with giant hoop earrings and necklaces with their names written on them. They can be seen wearing tight short shorts and anything that will provide the excessive exposure of cleavage (or booty), especially, but not limited to, tank-tops. Chongas generally have names rooted in the post-Castro era such as Marisleysis. Hialeah, Florida is chonga capital of the world; however, they are known to migrate. Chongas have a distinctive dialect involving both the Spanish and English languages, merging to create what we now know as our version of “Spanglish.”
‘La Fea’ Meets ‘Ugly Betty’ In The Month Of May.- A month-long parade of Spanish television stars on ABC’s “Ugly Betty” will culminate with the May 17th appearance of Angélica Vale - none other than the star of Univision’s “La Fea Más Bella.”
Vale’s presence in the season finale of “Ugly Betty” features the actress as Angélica, the assistant to Diane (played by Kristin Chenoweth). Angélica is an orthodontic technician who loves romantic comedies and becomes overly involved in her patients’ lives - including that of Betty (played by América Ferrera).
Other guest stars include telenovela star Cristian de la Fuente, appearing in tomorrow night’s episode.
MIAMI, Florida (AP) — Indie rocker Eric Monterrosa checks his ElHood.com Web page at least three times a day, answering fans, surfing for other new Latin artists and keeping in touch with friends from his native Colombia.ElHood is sort of a bilingual MySpace promoting the latest in Latin music, and for Miami-based Monterrosa, it has become a personal and professional lifeline. It is also the latest in a wave of Hispanic social-networking sites building links across the U.S., Latin America and Spain, all hoping to capture coveted advertising dollars.
“A lot of Latin artists are plugged in,” Monterrosa said. “So if you want to find them it’s easy. If you go to sites like MySpace, you have to go through all sorts of genres, types of music, and languages.”
About 56 percent of Hispanics in the United States use the Internet, compared with 71 percent of non-Hispanic whites and 60 percent of non-Hispanic blacks, according to the Pew Internet and American Life Project. But the number of Hispanics online jumps to 67 percent among 18- to 27-year-olds — the group most likely to visit social-networking sites and one coveted by advertisers.
The online gathering spots allow users to post profiles and keep in touch with friends, as well as expand their circle of acquaintances. Ads and partnerships that help spread new music keep the sites afloat.
ElHood’s easy-to-use tools make it a breeze for first-time surfers — artists and fans — who often mix Spanish and English in their profiles. Read the rest of this entry »
First there was Colombia, then the sequel and now the U.S.? Yes, Ugly Betty has taken the world by storm…even India with their own in-culture version. Even Italy has “Betty la brutta” shown below. The highly rated American version is no exception. With its campy, over-the-top characters and its stark primary color palette Ugly Betty is a runaway hit with Latinos and non-Latinos alike.
I think Mexican icon Salma Hayek has struck gold with this one. Although I agree that it is a bit stereotypical, it does a lot to show the human and compassionate side of our people. It is more than a great advertising buy; it pushes you to want to be a better person. It is well produced, has high production quality, an amazing ensemble cast and writing that has not been seen since Will and Grace. Let’s not forget America who has been an amazing Latina role model in HBO’s “Real Women Have Curves” and in a mainstream family film “Sisterhood of the Traveling Pants”.
Set in NYC, Betty works at a major fashion magazine the likes of Vogue named Mode (EcoModa for your Colombian fans). Her daily encounters with adventure, romance and EXCELLENT one-liners have people making this appointment television.
To reach our largely expanding market, ABC created Hispanic targeted campaigns for Ugly Betty that included Spanish on-air promo spots featuring original music; print, radio, outdoor and in-theater campaigns; and two vehicle campaigns, one featuring customized trucks with rolling billboards, the other comprised of television screens installed in buses that aired the Spanish spots. Read the rest of this entry »
This blog was developed to discuss issues affecting Hispanic marketing today. It is also intended to offer a fresh perspective different from the scripted media coverage currently being offered in the industry.
