Here is another great presentation I found on social media. It’s a great snapshot of progress in a very user friendly format.
I think it speaks for itself. This evolution is something our market needs to understand and embrace!
- Miamiadguy
[youtube x7SR7HrDi0g]
On June 10th, NYC celebrated the much famed (remember that Seinfeld episode) National Puerto Rican Day Parade. Here’s some great video I found on youtube. Although I stand to give Latinos a bad name for helping popularize this content, I just couldn’t help the pop culture appeal this has. It’s funny and explores the creativity that the Newyoricans experience come parade day.
What I found the most intriguing was the fact that even Old Navy has gotten “local” and supports the event by selling PR flagged t-shirts much like the ones they made famous for July 4th. That’s a statement or is that left over inventory from the island?
It speaks for itself. Viva
- Miamiadguy
[youtube wbGOULhTFg4]
I am reviewing this spot because, I have to admit, it is one of the most insightful and relevant TV spots I have ever seen.
Nike is NOT exactly known as one of the top marketers in the Hispanic market. However, the way they have embraced diversity really should serve as a case study to many corporations who have been doing it for a while.
In a move that hopefully won’t land the movie in a vault like Song of the South, Disney has
announced it’s next Latino surprise and new animated feature titled “South of the Border”. The movie is about a little
Its Latino counterparts include another Chihuahua played by comedian George Lopez; a ‘spirit guide’ that helps Barrymore’s character find her Latino roots played by Salma Hayek; an ex K-9 german sheperd played by Andy Garcia, and other unidentified breeds played by Cheech Marin, opera singer Plácido Domingo among others. Some already holding Disney contracts…others, like Lopez, having just lost one.
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Oh, the Sweet Scent of Success - After a disappointing start, Telemundo’s 7PM telenovela - “Dame Chocolate” - has gained strength in the time slot and last week saw its strongest ratings since its debut the week of March 5th and averaged a 6.2/11 for the week of April 30. The telenovela starring Carlos Ponce and Genesis Rodríguez features a level of product integration not seen in the Hispanic market. In fact, it almost prostitutes itself as much as American Idol. But I say good for you Telemundo!
[youtube ySJC3RwKP0o]
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On April 21, Miami based Burger King Corporation launched Tu Ciudad, Tu Música in Harlingen, Texas which will conclude June 23 in Miami, Florida. This is the latest Hispanic marketing platform from the fast food giant who is enjoying great success in the general market with their strategic shift in target.
Kudos to Brommley (Hispanic AOR) for fighting and developing an autonomous communication strategy that is significantly different, but not conflictive with that of the general market. Not that BK’s general market advertising is not genius because it is…and I’m a big fan. It’s just that the tone and manner of the general market campaign is much too “in your face” and arrogant for the Hispanic masses. But it’s awesome and if sales are any indication…the communication shift has made a huge impact on the business. So was going public which they did last year as BKC in the NYSE.
