No, not on a raft under the Biscayne Bay Bridge. These Cubans are rich and coming
to CBS’s Prime Time in a new show called Cane. A drama about a well-to-do Cuban-American family torn by “male tension” as its sugar and rum businesses are passed down to the next generation, is part of the new fall schedule presented at the upfront in NYC last week.
With
“Buenas Tardes” Every Monday, five families begin a 5-day competition to win a cash prize to fulfill their own special dream! (Monday – Friday, 2:00 p.m.-3:00 p.m.)
“Clásicos de Control” A cutting-edge magazine show that reports on the topics that interest today’s young Hispanics – from fashion and fitness to romance and celebrities. Vivacious host Karla Martinez often takes the show to the streets to interact with fans and bring unexpected fun and games to the already lively show. (Monday – Friday, 3:02 p.m.-3:30 p.m. ET/PT)
Once again, Disney had a surprise for the Hispanic market this week when they announced (just in time for the upfront) that GLo. would not be returning for an 8th season. And the high profile Hispanic sitcom star is not sitting around and laughing about it.
“TV just became really, really white again,” George Lopez told the Los Angeles Times.
Tuesday, ABC President Steve McPherson announced that the network’s fall schedule would no longer be home to “The George Lopez Show,” a G-rated family show starring the stand-up comedian as “a guy who has made lemonade from lemons at every turn.” Four new sitcoms are on the horizon at ABC, including “Cavemen,” inspired by the Geico insurance spokes-Neanderthal.
“We’re heading into the new season with a strong lineup of returning shows that we’ve developed and nurtured over the past few years,” McPherson said in a release. “… We’re dedicated to working hard week after week to deliver the best stories and most memorable characters on TV.” Ratings and cost have been cited in the decision to axe “The George Lopez Show,” which is produced by Warner Bros. Television.
Oh, the Sweet Scent of Success - After a disappointing start, Telemundo’s 7PM telenovela - “Dame Chocolate” - has gained strength in the time slot and last week saw its strongest ratings since its debut the week of March 5th and averaged a 6.2/11 for the week of April 30. The telenovela starring Carlos Ponce and Genesis Rodríguez features a level of product integration not seen in the Hispanic market. In fact, it almost prostitutes itself as much as American Idol. But I say good for you Telemundo!
As the number of Hispanic mothers in the
Arlette Torres, Editorial Director for the Sinceramente line explains the role of mothers which are the latest inspiration for Hallmark Cards designs.
“Mothers are beloved, deeply respected, revered figures in the Hispanic community,” she says. “Her children view her as the source of goodness and love, affection, warmth and forgiveness. She is the idealized female figure, unequaled by other women.”
On April 21, Miami based Burger King Corporation launched Tu Ciudad, Tu Música in Harlingen, Texas which will conclude June 23 in Miami, Florida. This is the latest Hispanic marketing platform from the fast food giant who is enjoying great success in the general market with their strategic shift in target.
Kudos to Brommley (Hispanic AOR) for fighting and developing an autonomous communication strategy that is significantly different, but not conflictive with that of the general market. Not that BK’s general market advertising is not genius because it is…and I’m a big fan. It’s just that the tone and manner of the general market campaign is much too “in your face” and arrogant for the Hispanic masses. But it’s awesome and if sales are any indication…the communication shift has made a huge impact on the business. So was going public which they did last year as BKC in the NYSE.
AdAge Hispanic Hispanic PR Wire Hispanic Business