Here’s a video live from the red carpet at the Telemundo Upfront. We get a quick recap on all the planned programs that they have in the pipeline.
Las Brujas de South Breach looks like a real cheeseball…let’s stay tuned to watch. I will share video when I can find more.
- Written by Miamiadguy
In the Hispanic market, brands, to some degree, have had to do a great deal of listening in order to correctly service their Hispanic consumer base. Not by choice, but because they are afraid of public failure. Many only get one shot to do it right. But in the general market, that is really not the case. And as marketers become savvy of the Hispanic market, I believe this too will begin to occur.
Find thousands of Hispanic jobs at LatPro.com.
More Disney surprises with the announcement that Disney-ABC and Univision will be partnering on the U.S. Hispanic version of Desperate Housewives. Yes…it will be coming to Univision affiliates near you next season. Production is said to begin in July in
This move, I believe, is promoted by the increasing pressure on Univision to free itself from the Televisa content-addiction. Much like the
In a trial set for October 30th, Univision could lose access to its primary provider of telenovelas that have helped keep the broadcasting giant on top. Licensing agreement expires in 2017, but Univision’s only other attempt at producing original programming was the ill-fated telenovela “Te amare en silencio,” which former Univision chairman and CEO Jerrold Perenchio produced through his own production company. Can you say Halliburton?
No, not on a raft under the Biscayne Bay Bridge. These Cubans are rich and coming
to CBS’s Prime Time in a new show called Cane. A drama about a well-to-do Cuban-American family torn by “male tension” as its sugar and rum businesses are passed down to the next generation, is part of the new fall schedule presented at the upfront in NYC last week.
With
Once again, Disney had a surprise for the Hispanic market this week when they announced (just in time for the upfront) that GLo. would not be returning for an 8th season. And the high profile Hispanic sitcom star is not sitting around and laughing about it.
“TV just became really, really white again,” George Lopez told the Los Angeles Times.
Tuesday, ABC President Steve McPherson announced that the network’s fall schedule would no longer be home to “The George Lopez Show,” a G-rated family show starring the stand-up comedian as “a guy who has made lemonade from lemons at every turn.” Four new sitcoms are on the horizon at ABC, including “Cavemen,” inspired by the Geico insurance spokes-Neanderthal.
“We’re heading into the new season with a strong lineup of returning shows that we’ve developed and nurtured over the past few years,” McPherson said in a release. “… We’re dedicated to working hard week after week to deliver the best stories and most memorable characters on TV.” Ratings and cost have been cited in the decision to axe “The George Lopez Show,” which is produced by Warner Bros. Television.
Oh, the Sweet Scent of Success - After a disappointing start, Telemundo’s 7PM telenovela - “Dame Chocolate” - has gained strength in the time slot and last week saw its strongest ratings since its debut the week of March 5th and averaged a 6.2/11 for the week of April 30. The telenovela starring Carlos Ponce and Genesis Rodríguez features a level of product integration not seen in the Hispanic market. In fact, it almost prostitutes itself as much as American Idol. But I say good for you Telemundo!
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