I’m not sure if it was because I was participating in the event or not, but there was much excitement at this event.Although a little bit of a let down as far as content, the event overall was not bad for a freshman attempt at a Miami event.I truly believe that this event was a risk for the organizers, but makes complete sence given that Miami is the gateway to Latin America.
If the ad:tech Miami event is to become the official Hispanic ad:tech, then why are so many Hispanic agencies and people attending the NYC event.Organizers should look into this as it will water down the focus and purpose of the Miami event.
Overall the content was very good.The food was, consistently bad.The expo was an easy way for those displaying to get marketed to my ad networks.All in all, the event needs work, but the concept was a solid first showing.
You can listen to my session’s podcast at or read the review of the session at the appropriate links.
I just arrived from having attended SES Latino for two purposes.First to report for my blog as they were gracious to provide Miamiadguy with a press pass. Secondly, the company I work for was using this event as a “soft launch” for the new Latin3 brand.
The event, overall, was informative but suffered trying to understand its audience.After all, isn’t targeting one of the fundamentals of marketing?Most search professionals I spoke to felt the advanced track was too basic. I personally felt that the novice track was much too novice.However, it was a good overview of the industry for those that are not familiar with the discipline. On a positive note, there were a few outstanding sessions, but nothing consistently good.
Here is a really cool presentation that a friend found and shared regarding social media. I think it should serve as a wake up call to the Hispanic market although the learnings are from the general market. It should serve as a roadmap of what is to come. However, we are obviously not as jaded as the general market when it comes to trust and messaging as stated in the presentation. As our market remains mostly traditional in its approach, the evolution will occur fast and furious so it will be survival of the fittest. I call it the global warming of the Hispanic market.
Well, the future is here. These social trends and technologies are affecting the more acculturated portions of our market; starting with our youth. In order to communicate with them, we will need to begin to acknowledge these mediums as viable marketing channels. Will you (agency or advertiser) be a fossil or a survivor?
The overly simplistic, but SUPER-insightful video released last week by Microsoft titled “Bring the Love Back“….yes MS…reveals the often one-sided, ego-centric relationship that exists today between brands (and their agencies) and the consumers that buy their products.
In the Hispanic market, brands, to some degree, have had to do a great deal of listening in order to correctly service their Hispanic consumer base. Not by choice, but because they are afraid of public failure.Many only get one shot to do it right.But in the general market, that is really not the case. And as marketers become savvy of the Hispanic market, I believe this too will begin to occur.
Oh, the Sweet Scent of Success - After a disappointing start, Telemundo’s 7PM telenovela - “Dame Chocolate” - has gained strength in the time slot and last week saw its strongest ratings since its debut the week of March 5th and averaged a 6.2/11 for the week of April 30. The telenovela starring Carlos Ponce and Genesis Rodríguez features a level of product integration not seen in the Hispanic market. In fact, it almost prostitutes itself as much as American Idol. But I say good for you Telemundo!
A chonga is a woman of Hispanic origin (mostly Cuban), characterized by the utilization of excessive hair gel, usually leaving two strands of hair hanging while the rest is pulled back, especially seen accessorized with giant hoop earrings and necklaces with their names written on them. They can be seen wearing tight short shorts and anything that will provide the excessive exposure of cleavage (or booty), especially, but not limited to, tank-tops. Chongas generally have names rooted in the post-Castro era such as Marisleysis. Hialeah, Florida is chonga capital of the world; however, they are known to migrate. Chongas have a distinctive dialect involving both the Spanish and English languages, merging to create what we now know as our version of “Spanglish.”
