“Buenas Tardes” Every Monday, five families begin a 5-day competition to win a cash prize to fulfill their own special dream! (Monday – Friday, 2:00 p.m.-3:00 p.m.)
“Clásicos de Control” A cutting-edge magazine show that reports on the topics that interest today’s young Hispanics – from fashion and fitness to romance and celebrities. Vivacious host Karla Martinez often takes the show to the streets to interact with fans and bring unexpected fun and games to the already lively show. (Monday – Friday, 3:02 p.m.-3:30 p.m. ET/PT)
“Noticiero con Lolita Ayala” The day’s top headlines, broadcast live with an emphasis on news from Mexico make this 30-minute show a mid-afternoon must-see tradition. (Monday – Friday, 3:30 p.m.-4:00 p.m. ET/PT)
Once again, Disney had a surprise for the Hispanic market this week when they announced (just in time for the upfront) that GLo. would not be returning for an 8th season. And the high profile Hispanic sitcom star is not sitting around and laughing about it.
Tuesday, ABC President Steve McPherson announced that the network’s fall schedule would no longer be home to “The George Lopez Show,” a G-rated family show starring the stand-up comedian as “a guy who has made lemonade from lemons at every turn.” Four new sitcoms are on the horizon at ABC, including “Cavemen,” inspired by the Geico insurance spokes-Neanderthal.
“We’re heading into the new season with a strong lineup of returning shows that we’ve developed and nurtured over the past few years,” McPherson said in a release. “… We’re dedicated to working hard week after week to deliver the best stories and most memorable characters on TV.” Ratings and cost have been cited in the decision to axe “The George Lopez Show,” which is produced by Warner Bros. Television.
Oh, the Sweet Scent of Success - After a disappointing start, Telemundo’s 7PM telenovela - “Dame Chocolate” - has gained strength in the time slot and last week saw its strongest ratings since its debut the week of March 5th and averaged a 6.2/11 for the week of April 30. The telenovela starring Carlos Ponce and Genesis Rodríguez features a level of product integration not seen in the Hispanic market. In fact, it almost prostitutes itself as much as American Idol. But I say good for you Telemundo!
A chonga is a woman of Hispanic origin (mostly Cuban), characterized by the utilization of excessive hair gel, usually leaving two strands of hair hanging while the rest is pulled back, especially seen accessorized with giant hoop earrings and necklaces with their names written on them. They can be seen wearing tight short shorts and anything that will provide the excessive exposure of cleavage (or booty), especially, but not limited to, tank-tops. Chongas generally have names rooted in the post-Castro era such as Marisleysis. Hialeah, Florida is chonga capital of the world; however, they are known to migrate. Chongas have a distinctive dialect involving both the Spanish and English languages, merging to create what we now know as our version of “Spanglish.”
The Billboard Latin Music Conference & Awards, now in its 18th year, took place April 23-26 in Miami. The conference had a reported attendance of over 1000 sponsors, press and powerful music industry executives, and features showcase performances by over 20 artists, panel discussions on important industry issues.
Parties, educational sessions, cocktail receptions, networking events and the 5th annual Billboard Bash, which features awards presentations and performances all make up what they are now called Latin Music Week. The move to make this a week long event allow for more sponsorship opportunities which I’m sure is welcome. This is very similar to the strategy employed by the Latin Grammies with their street parties.
The Billboard Latin Conference ended in style with the Billboard Bash, the official pre-awards show party was on April 25, followed by the prestigious Billboard Latin Music Awards on April 26, which aired live at 8pm EST on Telemundo. Read the rest of this entry »
‘La Fea’ Meets ‘Ugly Betty’ In The Month Of May.- A month-long parade of Spanish television stars on ABC’s “Ugly Betty” will culminate with the May 17th appearance of Angélica Vale - none other than the star of Univision’s “La Fea Más Bella.”
Vale’s presence in the season finale of “Ugly Betty” features the actress as Angélica, the assistant to Diane (played by Kristin Chenoweth). Angélica is an orthodontic technician who loves romantic comedies and becomes overly involved in her patients’ lives - including that of Betty (played by América Ferrera).
Other guest stars include telenovela star Cristian de la Fuente, appearing in tomorrow night’s episode.
This blog was developed to discuss issues affecting Hispanic marketing today. It is also intended to offer a fresh perspective different from the scripted media coverage currently being offered in the industry.
