I just arrived from having attended SES Latino for two purposes.First to report for my blog as they were gracious to provide Miamiadguy with a press pass. Secondly, the company I work for was using this event as a “soft launch” for the new Latin3 brand.
The event, overall, was informative but suffered trying to understand its audience.After all, isn’t targeting one of the fundamentals of marketing?Most search professionals I spoke to felt the advanced track was too basic. I personally felt that the novice track was much too novice.However, it was a good overview of the industry for those that are not familiar with the discipline. On a positive note, there were a few outstanding sessions, but nothing consistently good.
I am reviewing this spot because, I have to admit, it is one of the most insightful and relevant TV spots I have ever seen.
Nike is NOT exactly known as one of the top marketers in the Hispanic market. However, the way they have embraced diversity really should serve as a case study to many corporations who have been doing it for a while.
In a move that hopefully won’t land the movie in a vault like Song of the South, Disney has announced it’s next Latino surprise and new animated feature titled “South of the Border”. The movie is about a little Chihuahua from Beverly Hills that gets lost while traveling south of the Rio Grande set to star none other than Drew Barrymore.
Its Latino counterparts include another Chihuahua played by comedian George Lopez; a ‘spirit guide’ that helps Barrymore’s character find her Latino roots played by Salma Hayek; an ex K-9 german sheperd played by Andy Garcia, and other unidentified breeds played by Cheech Marin, opera singer Plácido Domingo among others. Some already holding Disney contracts…others, like Lopez, having just lost one. Read the rest of this entry »
Here is a nice historical overview and some nice comments from the red carpet at the 2007 Alma Awards hosted by none other than Latina sweetheart Eva Longoria.
They are really making a big effort to make this a big event, another surprise Disney has in store for the Hispanic market. Although the event went dark for 2004/2005 as it tried to reinvent and define itself and seems to have come back for the second year with more star power than ever. It has even returned with a major automotive sponsor - none other than my former client General Motors’ Chevrolet division. Read the rest of this entry »
I normally don’t cover international ads; however, since Matt Lauer and the Today Show went to Cuba this week and we had the posting on Cane (the new Cuban CBS Show) I figured I would keep the spirit and end the week the same. I was also reading Latin-know and Mi blog es tu blog by a fellow Hispanic bloggers and found their posts about the controversy over an Iberia spot from Spain not only insightful and comical, but very fitting to the theme.
Personally, I am a HUGE Food Network junkie.And although Latinos have been represented on the network by Venezuelan-born Ham on the Street host George Duran, the themes have never really been Latino focused.Aside from the occasional “taco dinner night” by Paula Deen or a “paella with a twist” by Giada De Laurentiis, there has never been any real “home cooked” Hispanic meals.Until Colombian-born and Miami-transplant Ingrid Hoffman was signed on. They recently showcased her at the South Beach Wine and Food Festival in February; which has become a huge and pricey celeb-fest here in Miami.It’s amazing to see how many shows they shot here that week.
Her new show “Simply Delicioso,” will be airing Saturdays at 11:30 a.m. beginning July 14, Hoffman will take her place as the network’s first Latina host.She comes to the Food Network from a cable show Delicioso on Galavision and segments on Univision’s Despierta America.There are many Spanish-language stars who have tried to cross over to English but have not always successfully.But media experts think Hoffmann, 42, has a shot. For starters, food is common ground for all cultures.Now that’s very insightful…NOT!
According to Bob Tuschman, the Food Network’s senior vice-president for programming and production, Hoffmann’s success in Spanish underscores her appeal. He said the network was impressed by her take on Latin food. “Ingrid has a sparkling personality, a breezy way of making cooking approachable and a passion to take classics and give them a Latin twist,” he wrote in an e-mail. Read the rest of this entry »
Matt Lauer will be hosting NBC’s “Today” show live from Cuba today to report on the political and economic climate there.My curiosity as to how accurately depicted things will be.Given Castro’s current health situation, government restriction on access are high and should pose an interesting backdrop.I am sure they will not be interviewing any official heads of state.However, although the Today Show is my daily morning ritual…I don’t see it as the forum for real hard lining news.
Although Lauer is a world traveler for “Today,” it took them over 18 months to negotiate the visit to a country only 90 miles from the United States, said Jim Bell, the show’s executive producer. Bell used his ability to speak Spanish in the negotiations.
This blog was developed to discuss issues affecting Hispanic marketing today. It is also intended to offer a fresh perspective different from the scripted media coverage currently being offered in the industry.
I just arrived from having attended SES Latino for two purposes. First to report for my blog as they were gracious to provide Miamiadguy with a press pass. Secondly, the company I work for was using this event as a “soft launch” for the new Latin3 brand.
