As covered in a previous posting, CBS will be launching Cane this Fall.The network is rolling out an unusual magazine ad that tastes like the Cuban “mojito” drink to raise awareness about its prime-time series about on a Cuban-American running a sugar/rum business in South Florida.
The campaign, which will run in Rolling Stone magazine, is a twist on a conventional liquor ad by touting Duque rum - the fictional rum brand from the series - rather than just the show. Much like the phony trailer that was filmed for HBO’s Entourage “journey into filmmaking” Medellin.This unconventional ad features a nonalcoholic flavor strip in a “tamper-proof pouch.”
“We are always looking to stretch the boundaries of traditional advertising by finding creative ways to market our prime-time series,” said George Schweitzer, president of CBS Marketing Group.
Earlier I reported that the Food Network was spicing thing up with Ingrid Hoffman and Simply Delicioso.Well, it seems that everyone is jumping on the Latin cooking bandwagon as Rachel Ray will be featuring a Spanish food column titled “Mucho Gusto” in her monthly “Everyday with Rachel Ray” magazine.The column is allegedly written by good friend Daisy Martinez (pictured here).
It seems that Rachel is paying it forward considering that Oprah gave her the first big break.Will we be hearing more from Daisy Martinez.
Like the old Latino abuelita proverb we heard as kids goes, “Salir de guatamala para entrar en guatapeor”. Cuban model/actess (actress is a stretch) turned clothier Daisy Fuentes recently received a heart-wrenching letter from the workers of her Guatemalan production facility telling her about the deplorable working conditions in the factory that produces her Kohls clothing line.
Workers cheated of healthcare and pensions; women denied paid maternity leave and care for their children; injured and sick workers denied healthcare and fired without legal severance.
Constant pressure and abuse.
Paid 25 cents for each Daisy Fuentes blouse.
Exit doors locked.
Hot, noisy and dusty.
Filthy drinking water.
Dirty bathrooms lacking toilet paper.
Workers physically searched four times a day.
Talking prohibited.
Eating lunch sitting on the factory floor.
Fined six hours’ wages for arriving five minutes late.
Corporate monitoring is a joke.
Workers are terrified, with nowhere to turn.
Headaches, sore throats and back pain.
To check out more about this little incident and even see sketches developed by “the abused”, check out the posting on Guanabee.
Daisy…hurry up and do damage control before you go back to waiting tables in Miami or worse…America’s Funniest Home Videos may call and want you back.
On June 10th, NYC celebrated the much famed (remember that Seinfeld episode) National Puerto Rican Day Parade. Here’s some great video I found on youtube. Although I stand to give Latinos a bad name for helping popularize this content, I just couldn’t help the pop culture appeal this has.It’s funny and explores the creativity that the Newyoricans experience come parade day.
What I found the most intriguing was the fact that even Old Navy has gotten “local” and supports the event by selling PR flagged t-shirts much like the ones they made famous for July 4th. That’s a statement or is that left over inventory from the island?
It speaks for itself.Viva Puerto Rico! However, this parade is considered the most destructive the city sees. Is that a shocker?
I am reviewing this spot because, I have to admit, it is one of the most insightful and relevant TV spots I have ever seen.
Nike is NOT exactly known as one of the top marketers in the Hispanic market. However, the way they have embraced diversity really should serve as a case study to many corporations who have been doing it for a while.
In a move that hopefully won’t land the movie in a vault like Song of the South, Disney has announced it’s next Latino surprise and new animated feature titled “South of the Border”. The movie is about a little Chihuahua from Beverly Hills that gets lost while traveling south of the Rio Grande set to star none other than Drew Barrymore.
Its Latino counterparts include another Chihuahua played by comedian George Lopez; a ‘spirit guide’ that helps Barrymore’s character find her Latino roots played by Salma Hayek; an ex K-9 german sheperd played by Andy Garcia, and other unidentified breeds played by Cheech Marin, opera singer Plácido Domingo among others. Some already holding Disney contracts…others, like Lopez, having just lost one. Read the rest of this entry »
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