Here is another great presentation I found on social media. It’s a great snapshot of progress in a very user friendly format.

I think it speaks for itself. This evolution is something our market needs to understand and embrace!

- Miamiadguy

Like the old Latino abuelita proverb we heard as kids goes, “Salir de guatamala para entrar en guatapeor”. Cuban model/actess (actress is a stretch) turned clothier Daisy Fuentes recently received a heart-wrenching letter from the workers of her Guatemalan production facility telling her about the deplorable working conditions in the factory that produces her Kohls clothing line.

In a nutshell, the complaints included:

• Forced overtime.
• Cheated on overtime pay.
• Trapped in poverty.
• Workers cheated of healthcare and pensions; women denied paid maternity leave and care for their children; injured and sick workers denied healthcare and fired without legal severance.
• Constant pressure and abuse.
• Paid 25 cents for each Daisy Fuentes blouse.
• Exit doors locked.
• Hot, noisy and dusty.
• Filthy drinking water.
• Dirty bathrooms lacking toilet paper.
• Workers physically searched four times a day.
• Talking prohibited.
• Eating lunch sitting on the factory floor.
• Fined six hours’ wages for arriving five minutes late.
• Corporate monitoring is a joke.
• Workers are terrified, with nowhere to turn.
• Headaches, sore throats and back pain.

To check out more about this little incident and even see sketches developed by “the abused”, check out the posting on Guanabee.

Daisy…hurry up and do damage control before you go back to waiting tables in Miami or worse…America’s Funniest Home Videos may call and want you back.

-Miamiadguy

I just arrived from having attended SES Latino for two purposes. First to report for my blog as they were gracious to provide Miamiadguy with a press pass. Secondly, the company I work for was using this event as a “soft launch” for the new Latin3 brand.

The event, overall, was informative but suffered trying to understand its audience. After all, isn’t targeting one of the fundamentals of marketing? Most search professionals I spoke to felt the advanced track was too basic. I personally felt that the novice track was much too novice. However, it was a good overview of the industry for those that are not familiar with the discipline. On a positive note, there were a few outstanding sessions, but nothing consistently good.

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On June 10th, NYC celebrated the much famed (remember that Seinfeld episode) National Puerto Rican Day Parade. Here’s some great video I found on youtube. Although I stand to give Latinos a bad name for helping popularize this content, I just couldn’t help the pop culture appeal this has. It’s funny and explores the creativity that the Newyoricans experience come parade day.

What I found the most intriguing was the fact that even Old Navy has gotten “local” and supports the event by selling PR flagged t-shirts much like the ones they made famous for July 4th. That’s a statement or is that left over inventory from the island?

It speaks for itself. Viva Puerto Rico! However, this parade is considered the most destructive the city sees. Is that a shocker?

We’ve come far from West Side Story. Or have we?

- Miamiadguy

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I am reviewing this spot because, I have to admit, it is one of the most insightful and relevant TV spots I have ever seen.

Nike is NOT exactly known as one of the top marketers in the Hispanic market. However, the way they have embraced diversity really should serve as a case study to many corporations who have been doing it for a while.

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Here is a really cool presentation that a friend found and shared regarding social media. I think it should serve as a wake up call to the Hispanic market although the learnings are from the general market. It should serve as a roadmap of what is to come. However, we are obviously not as jaded as the general market when it comes to trust and messaging as stated in the presentation. As our market remains mostly traditional in its approach, the evolution will occur fast and furious so it will be survival of the fittest. I call it the global warming of the Hispanic market.

Well, the future is here. These social trends and technologies are affecting the more acculturated portions of our market; starting with our youth. In order to communicate with them, we will need to begin to acknowledge these mediums as viable marketing channels. Will you (agency or advertiser) be a fossil or a survivor?

- Miamiadguy

I normally don’t cover international ads; however, since Matt Lauer and the Today Show went to Cuba this week and we had the posting on Cane (the new Cuban CBS Show) I figured I would keep the spirit and end the week the same. I was also reading Latin-know and Mi blog es tu blog by a fellow Hispanic bloggers and found their posts about the controversy over an Iberia spot from Spain not only insightful and comical, but very fitting to the theme.

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