I am very sad to find out that this amazing lady has passed of cancer. I had the pleasure of being hired, and work with this legend and for that I am thankful. I will never forget when she turned to me and asked me my zodiac sign. I cautiously answered “Aquarius”…and she quickly replied “your hired”. I never stopped to ask what the wrong answer was, but my career took off after that and I will always be thankful to Tere and the rest of the Zubi’s who took a chance on me.
I’m not sure if it was because I was participating in the event or not, but there was much excitement at this event.Although a little bit of a let down as far as content, the event overall was not bad for a freshman attempt at a Miami event.I truly believe that this event was a risk for the organizers, but makes complete sence given that Miami is the gateway to Latin America.
If the ad:tech Miami event is to become the official Hispanic ad:tech, then why are so many Hispanic agencies and people attending the NYC event.Organizers should look into this as it will water down the focus and purpose of the Miami event.
Overall the content was very good.The food was, consistently bad.The expo was an easy way for those displaying to get marketed to my ad networks.All in all, the event needs work, but the concept was a solid first showing.
You can listen to my session’s podcast at or read the review of the session at the appropriate links.
I just arrived from having attended SES Latino for two purposes.First to report for my blog as they were gracious to provide Miamiadguy with a press pass. Secondly, the company I work for was using this event as a “soft launch” for the new Latin3 brand.
The event, overall, was informative but suffered trying to understand its audience.After all, isn’t targeting one of the fundamentals of marketing?Most search professionals I spoke to felt the advanced track was too basic. I personally felt that the novice track was much too novice.However, it was a good overview of the industry for those that are not familiar with the discipline. On a positive note, there were a few outstanding sessions, but nothing consistently good.
I am reviewing this spot because, I have to admit, it is one of the most insightful and relevant TV spots I have ever seen.
Nike is NOT exactly known as one of the top marketers in the Hispanic market. However, the way they have embraced diversity really should serve as a case study to many corporations who have been doing it for a while.
Here is a really cool presentation that a friend found and shared regarding social media. I think it should serve as a wake up call to the Hispanic market although the learnings are from the general market. It should serve as a roadmap of what is to come. However, we are obviously not as jaded as the general market when it comes to trust and messaging as stated in the presentation. As our market remains mostly traditional in its approach, the evolution will occur fast and furious so it will be survival of the fittest. I call it the global warming of the Hispanic market.
Well, the future is here. These social trends and technologies are affecting the more acculturated portions of our market; starting with our youth. In order to communicate with them, we will need to begin to acknowledge these mediums as viable marketing channels. Will you (agency or advertiser) be a fossil or a survivor?
I normally don’t cover international ads; however, since Matt Lauer and the Today Show went to Cuba this week and we had the posting on Cane (the new Cuban CBS Show) I figured I would keep the spirit and end the week the same. I was also reading Latin-know and Mi blog es tu blog by a fellow Hispanic bloggers and found their posts about the controversy over an Iberia spot from Spain not only insightful and comical, but very fitting to the theme.
