Diego’s 14+ years of cross-discipline experience combined with his expertise in the general U.S. market, U.S. Hispanic markets as well as Latin America make him an invaluable tool as Clients require more integrated thinking. From awareness building to retail, both online and offline, Diego understands the full marketing spectrum allowing him to offer Clients “big picture thinking.”

His passion for branding started as child with the Disney brand, which later grew into an internship at the Disney Consumer Products LatAm office in Miami. He eventually made his career “dream come true” working as an Advertising Manager at the Walt Disney World Resort in Orlando, FL developing guest visitation strategies for top markets. He was responsible for the conceptualization and execution of the company’s CRM program as well as helped establish the need for a Hispanic market equivalent. He received extensive media training and served as WDW’s resident Hispanic expert and Representative for press events, often hosting top network shows and TV talent.

Since his days as a Disney Cast Member (as they are called), Diego has gone on to manage the General Motors brand for the Hispanic market. During that time, he successfully launched the first Hispanic CRM Program at GM, assisted in the Hispanic sales recovery of September 11 and has integrated with a complex network of GM partner agencies. During his work on the Cadillac and HUMMER brands, Diego established an expertise with the affluent and acculturated Hispanic consumer. Diego also brings packaged goods experience on brands such as: RAID, Ziploc, Windex, Glade, Clean & Clear and Kraft

When discovered by Sapient, Diego was working with clients to develop online marketing strategies that help attract, engage and retain Hispanic consumers for key Clients that include Cisco Systems, Target Stores, Discovery Networks, General Mills, Visa International, DISH Network, Cingular/AT&T and Microsoft

Diego now directs online efforts for the Western Union account and was instrumental in launching SharingChange.com and for the facilitation of reporting, media and creative synergy in the optimization processes of the campaign. He’s also currently assisting in the launch of media campaigns for Quicken, Public Storage and is in the final phase of development for an online banking site for Doral Bank in Puerto Rico.

A Miami native of Cuban and Spanish descent, Diego enjoys the warm, laid back Miami lifestyle with all the benefits of big city life. In his free time, Diego enjoys time with his dogs, photography, traveling, cooking and can often be found glued to the Food Network.  He admits that although he’s a savvy marketer, he’s easy prey to a good campaign/promotion/packaging.Additionally, Diego holds a BA from Florida International University in Marketing and Psychology and an Executive MBA from Rollins College in Organizational Communication.