So, in the last year that I’ve been gone, a lot has happened. I made the cross-over leap to general market.  I used to spend most of my time fighting for the very existence of Hispanic digital marketing, but to actually do it has been a treat. In these 10 months, I’ve worked on some interesting projects and have had a good chance to see life on both sides of the great divide.

I’ve had a chance to work with large and small budgets and with Clients where you don’t have to justify the existence of a digital strategy. I’ve seen technology implementations that operate entire banking channels to online media campaigns that include SEM, display and social marketing strategies.  I’ve seen multi-platform integration done first hand and know about the trials and tribulations of “going live”.

Why is this important to you?  Simply put…because my perspective is that much richer. My experiences have changed my viewpoint and for that reason, I will begin sharing what is my vision today. For this reason, my blog will enjoy many enhancements in the coming days…so stay tuned.