As covered in a previous posting, CBS will be launching Cane this Fall. The network is rolling out an unusual magazine ad that tastes like the Cuban “mojito” drink to raise awareness about its prime-time series about on a Cuban-American running a sugar/rum business in South Florida.

The campaign, which will run in Rolling Stone magazine, is a twist on a conventional liquor ad by touting Duque rum - the fictional rum brand from the series - rather than just the show. Much like the phony trailer that was filmed for HBO’s Entourage “journey into filmmaking” Medellin. This unconventional ad features a nonalcoholic flavor strip in a “tamper-proof pouch.”

“We are always looking to stretch the boundaries of traditional advertising by finding creative ways to market our prime-time series,” said George Schweitzer, president of CBS Marketing Group.

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- Miamiadguy