I just arrived from having attended SES Latino for two purposes. First to report for my blog as they were gracious to provide Miamiadguy with a press pass. Secondly, the company I work for was using this event as a “soft launch” for the new Latin3 brand.
The event, overall, was informative but suffered trying to understand its audience. After all, isn’t targeting one of the fundamentals of marketing? Most search professionals I spoke to felt the advanced track was too basic. I personally felt that the novice track was much too novice. However, it was a good overview of the industry for those that are not familiar with the discipline. On a positive note, there were a few outstanding sessions, but nothing consistently good.
Comments (1)
