Miamiadguy - my ramblings about marketing

Archive for June 18th, 2007

On June 10th, NYC celebrated the much famed (remember that Seinfeld episode) National Puerto Rican Day Parade. Here’s some great video I found on youtube. Although I stand to give Latinos a bad name for helping popularize this content, I just couldn’t help the pop culture appeal this has. It’s funny and explores the creativity that the Newyoricans experience come parade day.

What I found the most intriguing was the fact that even Old Navy has gotten “local” and supports the event by selling PR flagged t-shirts much like the ones they made famous for July 4th. That’s a statement or is that left over inventory from the island?

It speaks for itself. Viva Puerto Rico! However, this parade is considered the most destructive the city sees. Is that a shocker?

We’ve come far from West Side Story. Or have we?

- Miamiadguy

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