Here is a nice historical overview and some nice comments from the red carpet at the 2007 Alma Awards hosted by none other than Latina sweetheart Eva Longoria.

They are really making a big effort to make this a big event, another surprise Disney has in store for the Hispanic market. Although the event went dark for 2004/2005 as it tried to reinvent and define itself and seems to have come back for the second year with more star power than ever. It has even returned with a major automotive sponsor - none other than my former client General Motors’ Chevrolet division.
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