If any of you in the industry have ever tried to make the crossover from Hispanic marketing to the general market you’ll know that it’s not very easy. Many general market agencies see Hispanic marketing and agencies as a nuisance often having to compete for budgets, production money and creative control.

Often, you hear Clients telling their general market agencies they should plan and implement diversity in their agencies so that it may be reflected in their work product (strategy & creative) - as standard operating procedure. For years, the ad world has ignored these requests. This, in turn, has made Hispanic agency growth prolific, but integration far from reality.

Well, it seems things are-a-changing. Adweek has just announced the Diversity in Advertising Career Day - an event that stands to change that all, starting in NYC (the U.S. capital of advertising).
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