I’m not sure if it was because I was participating in the event or not, but there was much excitement at this event.Although a little bit of a let down as far as content, the event overall was not bad for a freshman attempt at a Miami event.I truly believe that this event was a risk for the organizers, but makes complete sence given that Miami is the gateway to Latin America.
If the ad:tech Miami event is to become the official Hispanic ad:tech, then why are so many Hispanic agencies and people attending the NYC event.Organizers should look into this as it will water down the focus and purpose of the Miami event.
Overall the content was very good.The food was, consistently bad.The expo was an easy way for those displaying to get marketed to my ad networks.All in all, the event needs work, but the concept was a solid first showing.
You can listen to my session’s podcast at or read the review of the session at the appropriate links.
Like the old Latino abuelita proverb we heard as kids goes, “Salir de guatamala para entrar en guatapeor”. Cuban model/actess (actress is a stretch) turned clothier Daisy Fuentes recently received a heart-wrenching letter from the workers of her Guatemalan production facility telling her about the deplorable working conditions in the factory that produces her Kohls clothing line.
Workers cheated of healthcare and pensions; women denied paid maternity leave and care for their children; injured and sick workers denied healthcare and fired without legal severance.
Constant pressure and abuse.
Paid 25 cents for each Daisy Fuentes blouse.
Exit doors locked.
Hot, noisy and dusty.
Filthy drinking water.
Dirty bathrooms lacking toilet paper.
Workers physically searched four times a day.
Talking prohibited.
Eating lunch sitting on the factory floor.
Fined six hours’ wages for arriving five minutes late.
Corporate monitoring is a joke.
Workers are terrified, with nowhere to turn.
Headaches, sore throats and back pain.
To check out more about this little incident and even see sketches developed by “the abused”, check out the posting on Guanabee.
Daisy…hurry up and do damage control before you go back to waiting tables in Miami or worse…America’s Funniest Home Videos may call and want you back.
I just arrived from having attended SES Latino for two purposes.First to report for my blog as they were gracious to provide Miamiadguy with a press pass. Secondly, the company I work for was using this event as a “soft launch” for the new Latin3 brand.
The event, overall, was informative but suffered trying to understand its audience.After all, isn’t targeting one of the fundamentals of marketing?Most search professionals I spoke to felt the advanced track was too basic. I personally felt that the novice track was much too novice.However, it was a good overview of the industry for those that are not familiar with the discipline. On a positive note, there were a few outstanding sessions, but nothing consistently good.
On June 10th, NYC celebrated the much famed (remember that Seinfeld episode) National Puerto Rican Day Parade. Here’s some great video I found on youtube. Although I stand to give Latinos a bad name for helping popularize this content, I just couldn’t help the pop culture appeal this has.It’s funny and explores the creativity that the Newyoricans experience come parade day.
What I found the most intriguing was the fact that even Old Navy has gotten “local” and supports the event by selling PR flagged t-shirts much like the ones they made famous for July 4th. That’s a statement or is that left over inventory from the island?
It speaks for itself.Viva Puerto Rico! However, this parade is considered the most destructive the city sees. Is that a shocker?
I am reviewing this spot because, I have to admit, it is one of the most insightful and relevant TV spots I have ever seen.
Nike is NOT exactly known as one of the top marketers in the Hispanic market. However, the way they have embraced diversity really should serve as a case study to many corporations who have been doing it for a while.
In a move that hopefully won’t land the movie in a vault like Song of the South, Disney has announced it’s next Latino surprise and new animated feature titled “South of the Border”. The movie is about a little Chihuahua from Beverly Hills that gets lost while traveling south of the Rio Grande set to star none other than Drew Barrymore.
Its Latino counterparts include another Chihuahua played by comedian George Lopez; a ‘spirit guide’ that helps Barrymore’s character find her Latino roots played by Salma Hayek; an ex K-9 german sheperd played by Andy Garcia, and other unidentified breeds played by Cheech Marin, opera singer Plácido Domingo among others. Some already holding Disney contracts…others, like Lopez, having just lost one. Read the rest of this entry »
