I must have missed the memo when Univison decided that they were going to market TeleFutura as “a male-oriented network featuring sports and movies targeting Hispanic men”. I was reading HMW (HMW Archives 5/7/07 - A Trio of Choices) when I nearly fell out of my chair. So, Univision, you mean to tell me that all these years of Charitin and her gossip show was geared to men?

So I immediately went to their website. Whew! I wasn’t nuts…the only male targeted item on the site was a small logo for the MLS. All they talk about for the 2007-2008 season is novelas, Objetivo Fama 4 and something about romance stories. Not a male-targeted network if you ask me. So are the people at TeleFutura bi-polar? Totally.

So, it seems there is a channel that is struggling for a sense of identity (and an audience). Do I smell weakness?

- Written by Miamiadguy

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