Miamiadguy - my ramblings about marketing

Archive for May 22nd, 2007


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More Disney surprises with the announcement that Disney-ABC and Univision will be partnering on the U.S. Hispanic version of Desperate Housewives. Yes…it will be coming to Univision affiliates near you next season. Production is said to begin in July in Argentina by Pol-ka Produtions in Buenos Aires and will be titled “Amas de Casa Desesperadas” and are expected to cast the remake with high-profile Latin American and U.S. Hispanic actors. Wisteria Lane will never be the same…that I know.

This move, I believe, is promoted by the increasing pressure on Univision to free itself from the Televisa content-addiction. Much like the U.S.’s dependency on foreign oil, tensions between the two broadcasting giants came to a head last summer when Televisa lost its bid to purchase Univision.

In a trial set for October 30th, Univision could lose access to its primary provider of telenovelas that have helped keep the broadcasting giant on top. Licensing agreement expires in 2017, but Univision’s only other attempt at producing original programming was the ill-fated telenovela “Te amare en silencio,” which former Univision chairman and CEO Jerrold Perenchio produced through his own production company. Can you say Halliburton?

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