As the number of Hispanic mothers in the US grows, so does the demand for Spanish cards. Gone are the days of the tacky cards with the cheesy translations of the 80’s and 90’s. I recently read that Mother’s Day is the third-largest card-sending holiday in the United States, but ranks as the number one card-sending season for Hispanics, even higher than Christmas and Valentine’s Day.

Arlette Torres, Editorial Director for the Sinceramente line explains the role of mothers which are the latest inspiration for Hallmark Cards designs.

“Mothers are beloved, deeply respected, revered figures in the Hispanic community,” she says. “Her children view her as the source of goodness and love, affection, warmth and forgiveness. She is the idealized female figure, unequaled by other women.”

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