A huge step back for Hispanic women? Completely. Offensive and derogatory? On almost on every level. Shame on you TDoT.

But then I watched the general market version and I realized that these people were suffering an overall marketing death-wish and and a case of bad creative.

I wonder how the agency was able to sell this concept to the client. It must have gone something like this…”Our strategy is to remain top of mind by further stereotyping TX as home to beauty pageant rejects and Latina ho’s. Our secondary strategy is to isolate both of these segments by upsetting them so much they will never forget to register their vehicle again.”
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