Tomorrow is May 5th, which to many Mexican-Americans commemorates the Battle of Puebla - the site where Mexican troops defeated the French army in 1862. Nothing really to celebrate since Mexicans celebrate “El Grito” - Mexican Independence Day on September 16th from Spain right?

Wrong, cinco de mayo has become big business for American companies especially in the general market. This Mexican holiday has joined the ranks of other “not-so-holidays” like St. Patrick’s Day and Fat Tuesday with American party-goers overindulging on Tex-Mex food and themed drinks. The holiday has become an urban legend of sorts which people celebrate, but don’t really know why. A great excuse to party. So again I ask the question…who is the party for?

Read the rest of this entry »