The Billboard Latin Music Conference & Awards, now in its 18th year, took place April 23-26 in Miami. The conference had a reported attendance of over 1000 sponsors, press and powerful music industry executives, and features showcase performances by over 20 artists, panel discussions on important industry issues.
Parties, educational sessions, cocktail receptions, networking events and the 5th annual Billboard Bash, which features awards presentations and performances all make up what they are now called Latin Music Week. The move to make this a week long event allow for more sponsorship opportunities which I’m sure is welcome. This is very similar to the strategy employed by the Latin Grammies with their street parties.
The Billboard Latin Conference ended in style with the Billboard Bash, the official pre-awards show party was on April 25, followed by the prestigious Billboard Latin Music Awards on April 26, which aired live at 8pm EST on Telemundo.
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