‘La Fea’ Meets ‘Ugly Betty’ In The Month Of May.- A month-long parade of Spanish television stars on ABC’s “Ugly Betty” will culminate with the May 17th appearance of Angélica Vale - none other than the star of Univision’s “La Fea Más Bella.”

Vale’s presence in the season finale of “Ugly Betty” features the actress as Angélica, the assistant to Diane (played by Kristin Chenoweth). Angélica is an orthodontic technician who loves romantic comedies and becomes overly involved in her patients’ lives - including that of Betty (played by América Ferrera).

Other guest stars include telenovela star Cristian de la Fuente, appearing in tomorrow night’s episode.

A new report from Forrester Research reveals that 51% of U.S. Hispanics who use the internet prefer Spanish-language websites, while 23% are Spanish dependant. The Hispanic Consumer Technographics report also states that 49% of Hispanic adults are online at least monthly, up from 45% in 2005.

Tamara Barber, a researcher at Forrester Research, reported that device ownership is growing among Hispanics. This includes mobile devices like PDAs and ipods. I have found various pieces of research that back these findings that show Hispanic out-indexing the general market in instant messages, rich media consumption and use of multiple devices at once. Other results of her research include the following:

Hispanics are more likely to listen to Internet radio than general market consumers.

• POV: I believe that this could be because Hispanics are springing up in remote markets with small Hispanic populations like NC, Seattle and Virginia. The Hispanic market is also more likely to want to listen to stations from back home. When I lived in Orlando, I got a kick from watching NBC-6, Univision 23 and listen to Y-100 (local affiliates and stations for you non-ad people)…and we’re not talking another country. Although Miami is technically another country.

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