Here’s a video live from the red carpet at the Telemundo Upfront. We get a quick recap on all the planned programs that they have in the pipeline.
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Las Brujas de South Breach looks like a real cheeseball…let’s stay tuned to watch. I will share video when I can find more.
- Written by Miamiadguy
This is a great spot created by Miami Beach-based la communidad for Subway for the U.S. Hispanic market in 2006. I think it is very insightful from a human (gender role identity) perspective and transcends cultural lines. I think it gets cultural in the actresses ultra-hyper delivery of her lines and is generic enough to work in all markets. It is also cleverly edited from the male actor’s perspective.
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- Written by Miamiadguy
Learn about Hispanic Recruiting at LatPro.com.
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In the Hispanic market, brands, to some degree, have had to do a great deal of listening in order to correctly service their Hispanic consumer base. Not by choice, but because they are afraid of public failure. Many only get one shot to do it right. But in the general market, that is really not the case. And as marketers become savvy of the Hispanic market, I believe this too will begin to occur.
I must have missed the memo when Univison decided that they were going to market TeleFutura as “a male-oriented network featuring sports and movies targeting Hispanic men”. I was reading HMW (HMW Archives 5/7/07 - A Trio of Choices) when I nearly fell out of my chair. So, Univision, you mean to tell me that all these years of Charitin and her gossip show was geared to men?
So I immediately went to their website. Whew! I wasn’t nuts…the only male targeted item on the site was a small logo for the MLS. All they talk about for the 2007-2008 season is novelas, Objetivo Fama 4 and something about romance stories. Not a male-targeted network if you ask me. So are the people at TeleFutura bi-polar? Totally.
So, it seems there is a channel that is struggling for a sense of identity (and an audience). Do I smell weakness?
- Written by Miamiadguy
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More Disney surprises with the announcement that Disney-ABC and Univision will be partnering on the U.S. Hispanic version of Desperate Housewives. Yes…it will be coming to Univision affiliates near you next season. Production is said to begin in July in
This move, I believe, is promoted by the increasing pressure on Univision to free itself from the Televisa content-addiction. Much like the
In a trial set for October 30th, Univision could lose access to its primary provider of telenovelas that have helped keep the broadcasting giant on top. Licensing agreement expires in 2017, but Univision’s only other attempt at producing original programming was the ill-fated telenovela “Te amare en silencio,” which former Univision chairman and CEO Jerrold Perenchio produced through his own production company. Can you say Halliburton?
No, not on a raft under the Biscayne Bay Bridge. These Cubans are rich and coming
to CBS’s Prime Time in a new show called Cane. A drama about a well-to-do Cuban-American family torn by “male tension” as its sugar and rum businesses are passed down to the next generation, is part of the new fall schedule presented at the upfront in NYC last week.
With
“Buenas Tardes” Every Monday, five families begin a 5-day competition to win a cash prize to fulfill their own special dream! (Monday – Friday, 2:00 p.m.-3:00 p.m.)
“Clásicos de Control” A cutting-edge magazine show that reports on the topics that interest today’s young Hispanics – from fashion and fitness to romance and celebrities. Vivacious host Karla Martinez often takes the show to the streets to interact with fans and bring unexpected fun and games to the already lively show. (Monday – Friday, 3:02 p.m.-3:30 p.m. ET/PT)
