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Archive for April 30th, 2007

30
Apr

In the News

http://www.adtechblog.com/archives/20070627/blogs_podcasts_and_vidcasts/

http://www.miamiherald.com/103/story/152436.html

http://www.prweb.com/releases/2007/6/prweb534613.htm

http://the10goldenrules.podshow.com

http://www.ad-tech.com/miami/speakers-miami.asp

http://www.ahaa.org/media/Newsletters/May%2007%20Newsletter.htm

http://news.medill.northwestern.edu/chicago/news.aspx?id=35085

http://dmnnewswire.digitalmedianet.com/articles…..

http://news.yahoo.com/s/usnw/20070427/…

http://jdj.sys-con.com/read/368121.htm

http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=21750

http://www.broadcastnewsroom.com/articles/viewarticle.jsp?id=133568

http://www.hispanicbusiness.com/news/newsbyid.asp?id=62918

http://www.hispanicmarketweekly.com/article.cms?id=9399

http://www.pr-inside.com/hispanic-advertising-agencies-take-deep-r107491.htm

http://www.pr-inside.com/where-are-the-dollars-digital-marketing-r107502.htm

http://www.ahaa.org/meetings/Chicago07/agenda.html

http://www.marketingymedios.com/marketingymedios/magazine/article…

http://www.carmenscupones.com/Deliver6_12_05Article.pdf

http://www.share.onlypunjab.com/Article/Diego-Naranjo-Joins-Latin-3-Team/6890

http://www.prweb.com/releases/2006/8/prweb424489.htm

https://www.uspssales.com/deliver/Deliver_ViewIssues.asp?Archivepage=T

http://cache.zoominfo.com/cachedpage/?archive….

http://www.hispanicmarketweekly.com/newsletter.cms?id=462

http://www.hispanicmarketweekly.com/article.cms?id=7441

http://www.allbusiness.com/marketing-advertising/4176353-1.html 

ahaaeventlogo.png

 

From AHAA Conference: Google Enters Market and Social Networking Is Hot Topic

 

By Laurel Wentz

CHICAGO (AdAge.com) — The fast-growing audience of online Hispanics — and how to market to them — was the hot topic at the spring conference of the Association of Hispanic Advertising Agencies last week.

The number of Hispanics using broadband at home grew from 40% of online Hispanics to 61% last year, while their use of social network sites soared by more than 200%, researcher Tamara Barber from Forrester Research told the 500 people who attended the AHAA conference April 26-27.

Minutes online, page views
Last year, the total number of Hispanics online grew by 11% to 16.3 million, while the total number of minutes they spent online per month grew by 34% and total page views by 49%, said another panelist, Jack Flanagan, exec VP of ComScore Media Metrix.

And Google has finally discovered the U.S. Hispanic market. Sarah Carberry, a conference panelist and Google’s senior account executive-consumer packaged goods, now works part time on multicultural efforts and will become the company’s first multicultural manager later this year.

Ms. Carberry, who is Cuban-American, described a campaign supermarket chain Albertson’s did with Google for products for quinceañeras, the party traditionally held for a Hispanic girl when she turns 15. The campaign used keyword targeting and display ads to draw families planning quinceañeras to Albertson’s bakery, paper products and flower departments in heavily-Hispanic areas.

“We test both languages [Spanish and English], and we’re also testing Spanglish,” she said.
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