Miller Brewing Company launched Miller Chill in test markets last month to capitalize on the growing cultural trend of “Latinization.” Latinization means the growing popularity of Hispanic cuisine, music, fashion etc. in the cultural mainstream. In many instances, it is reshaping popular culture. Think of the growing popularity of Latin themed items. Also known unofficially to us Latinos as the “browning” of America.

An Associated Press story takes a look at how the trend of Latinization has been influencing what goes on grocery store shelves:

“Companies have found that Latin-inspired foods not only resonate with Hispanics — at 14 percent of the population now the nation’s largest minority — but they also make a splash with non-Hispanic consumers ever on the prowl for new flavors.”
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