The answer is both. Where you are from usually decides what you identify with. West coast, East coast, Mexican or other. These are the cultural divides that decide whether you are Latino or Hispanic.

The usage of Hispanic as an ethnic indicator in the United States is believed to have come into mainstream prominence following its inclusion in a question in the 1980 U.S. Census, which asked people to voluntarily identify if they were of “Spanish/Hispanic origin or descent”.

Those that are Mexican and have Indian roots do not like to be called Hispanic as there is “cultural baggage” in the term from the days of the Spanish conquistadors and the Mexican Independence War (1810-1821).
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