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Archive for April 10th, 2007

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From Mediapost

A report released in March, 2007, entitled Latinos Online by PEW Research, finds that 56% of Latinos in the U.S. (comprising 14% of the U.S. adult population) use the internet. By comparison, 71% of non-Hispanic whites and 60% of non- Hispanic blacks use the internet. Lower levels of education and limited English ability largely explain the gap in internet use between Hispanics and non-Hispanics, concludes the report.

One in three Latinos who speak only Spanish go online.

  • 78% of Latinos who are English-dominant and 76% of bilingual Latinos use the internet, compared with 32% of Spanish-dominant Hispanic adults.
  • 76% of U.S.-born Latinos go online, compared with 43% of those born outside the U.S.
  • 80% of second-generation Latinos go online, as do 71% of third-generation Latinos.
  • 89% of Latinos who have a college degree, 70% of Latinos who completed high school, and 31% of Latinos who did not complete high school go online.
  • Mexicans are the largest national origin group in the U.S. Latino population but only 52% of Latinos of Mexican descent use the internet. Even when age, income, language, generation, or nativity is held constant, being Mexican is associated with a decreased likelihood of going online.

Education Influence on Internet Use

Race/Ethnicity

Not Finished High School

% Of Those Using Internet

Non-Hispanic Whites

10%

32%

Hispanics

41

31

African Americans

20

25

Source: PEW Research, March 2007

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