By Katy Bachman, Mediaweek

Mobile audio has a ways to go before it’s as ubiquitous as terrestrial radio. According to the results of a study by Arbitron and Telephia released Tuesday, only one in 16 mobile phone subscribers (6 percent) report using one or more audio features in the past 30 days.

The most common use of mobile audio is transferring music from another device and using the cell phone like an MP3 player.

The results were based on an online survey of over 2,000 wireless subscribers in February 2007.

Nearly half of wireless subscribers (47 percent) use their mobile phone for more than just a telephone. At the top of the list of activities used by mobile phone users was text-messaging with 36 percent responding they had sent or received a text message in the last 30 days.
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