As covered in a previous posting, CBS will be launching Cane this Fall.The network is rolling out an unusual magazine ad that tastes like the Cuban “mojito” drink to raise awareness about its prime-time series about on a Cuban-American running a sugar/rum business in South Florida.
The campaign, which will run in Rolling Stone magazine, is a twist on a conventional liquor ad by touting Duque rum - the fictional rum brand from the series - rather than just the show. Much like the phony trailer that was filmed for HBO’s Entourage “journey into filmmaking” Medellin.This unconventional ad features a nonalcoholic flavor strip in a “tamper-proof pouch.”
“We are always looking to stretch the boundaries of traditional advertising by finding creative ways to market our prime-time series,” said George Schweitzer, president of CBS Marketing Group.
Earlier I reported that the Food Network was spicing thing up with Ingrid Hoffman and Simply Delicioso.Well, it seems that everyone is jumping on the Latin cooking bandwagon as Rachel Ray will be featuring a Spanish food column titled “Mucho Gusto” in her monthly “Everyday with Rachel Ray” magazine.The column is allegedly written by good friend Daisy Martinez (pictured here).
It seems that Rachel is paying it forward considering that Oprah gave her the first big break.Will we be hearing more from Daisy Martinez.
I am very sad to find out that this amazing lady has passed of cancer. I had the pleasure of being hired, and work with this legend and for that I am thankful. I will never forget when she turned to me and asked me my zodiac sign. I cautiously answered “Aquarius”…and she quickly replied “your hired”. I never stopped to ask what the wrong answer was, but my career took off after that and I will always be thankful to Tere and the rest of the Zubi’s who took a chance on me.
I’m not sure if it was because I was participating in the event or not, but there was much excitement at this event.Although a little bit of a let down as far as content, the event overall was not bad for a freshman attempt at a Miami event.I truly believe that this event was a risk for the organizers, but makes complete sence given that Miami is the gateway to Latin America.
If the ad:tech Miami event is to become the official Hispanic ad:tech, then why are so many Hispanic agencies and people attending the NYC event.Organizers should look into this as it will water down the focus and purpose of the Miami event.
Overall the content was very good.The food was, consistently bad.The expo was an easy way for those displaying to get marketed to my ad networks.All in all, the event needs work, but the concept was a solid first showing.
You can listen to my session’s podcast at or read the review of the session at the appropriate links.
Like the old Latino abuelita proverb we heard as kids goes, “Salir de guatamala para entrar en guatapeor”. Cuban model/actess (actress is a stretch) turned clothier Daisy Fuentes recently received a heart-wrenching letter from the workers of her Guatemalan production facility telling her about the deplorable working conditions in the factory that produces her Kohls clothing line.
Workers cheated of healthcare and pensions; women denied paid maternity leave and care for their children; injured and sick workers denied healthcare and fired without legal severance.
Constant pressure and abuse.
Paid 25 cents for each Daisy Fuentes blouse.
Exit doors locked.
Hot, noisy and dusty.
Filthy drinking water.
Dirty bathrooms lacking toilet paper.
Workers physically searched four times a day.
Talking prohibited.
Eating lunch sitting on the factory floor.
Fined six hours’ wages for arriving five minutes late.
Corporate monitoring is a joke.
Workers are terrified, with nowhere to turn.
Headaches, sore throats and back pain.
To check out more about this little incident and even see sketches developed by “the abused”, check out the posting on Guanabee.
Daisy…hurry up and do damage control before you go back to waiting tables in Miami or worse…America’s Funniest Home Videos may call and want you back.
I just arrived from having attended SES Latino for two purposes.First to report for my blog as they were gracious to provide Miamiadguy with a press pass. Secondly, the company I work for was using this event as a “soft launch” for the new Latin3 brand.
The event, overall, was informative but suffered trying to understand its audience.After all, isn’t targeting one of the fundamentals of marketing?Most search professionals I spoke to felt the advanced track was too basic. I personally felt that the novice track was much too novice.However, it was a good overview of the industry for those that are not familiar with the discipline. On a positive note, there were a few outstanding sessions, but nothing consistently good.
“journey into filmmaking” 
